This powerful plant-based powder filters through a cloud-soft pom-puff applicator to precisely & instantly freshen up hair. Get high & dry as you absorb hair oil & odor, and add lift, volume, and texture. This powder shampoo extends the life of your style, without the added gunk found in traditional aerosol dry shampoos & is soft on your strands: No buildup, chalky residue, or white cast. Don't be fooled by the cute container, Powder Puff non aerosol dry shampoo has 5.7x more than the leading dry shampoo aerosol spray*.